About Paul de Ruijter

Born in 1968, MSc Business Engineering, Twente University.

Paul developed his expertise at Shell Group Planning in London, at the Royal Netherlands Academy of Arts and Sciences in Amsterdam and at Global Business Network.
Through De Ruijter Strategy, Paul has been involved in international strategy projects with clients ranging from cities, NGO’s, ministries, industry associations, multinationals and global institutions. Paul is Executive Lecturer Scenario Based Strategy at Nyenrode University, and teaches at Delft University of technology (Masters in Business in Energy Systems) and at the University of Amsterdam (Risk Management). He is a renowned speaker at international conferences and seminars.
Together with his team at De Ruijter Strategy, Paul was involved in a large number of scenario based strategy projects, including: “Vision 2020” for pension fund ABP, “The great exodus” for the Netherlands Ministry of Internal Affairs, employers organisations and labour organisations, “Energy Efficiency in Buildings” and “Biotechnology scenarios 2000-2050” for the World Business Council for Sustainable Development, “Defense Explorations” , “Justice the Day After Tomorrow”, “National Security” and “The Electronic Citizen” for several Dutch ministries, “Viewing Futures”, “The Future of Financial Transactions”, “Interest Scenarios” for Rabobank and several trajectories for cities such as Amsterdam and Utrecht.

He is co-author of a book about business opportunities in South-Africa (1992), a book about Industrial Policy in the Netherlands (1999) and a book about scenarios at Rabobank (2004). He has written a chapter in Scenarios for Success (2008) and was the lead author of a handbook on scenarios for the public sector (2004), a book about scenarios and strategy for industry associations (2006). His latest book “Scenario based Strategy- Navigate the Future” was published in June 2014.