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How can we look over the horizon of the known and commit ourselves to new courses of action? How can we put the forces shaping our world into play with emerging possibilities and come up with a unique entrepreneurial insight? Scenario thinking has stood the test of time as a way to tackle these questions in every domain from long-range global public policy to the business plan of a start-up.
In 2005 the Oxford Futures Forum brought together 70 leading futures practitioners to share their experience of how to use scenarios for organizational succes: how to develop deep insight into the drivers of change, and how to turn that insight into effective action.
These contributions, never published before, bring the newest thinking in the field of scenarios to a wider audience. Critical reflection on many case studies drawn from first hand experience has produced an invaluable resource for organizations aiming to achieve leadership in their strategic thinking and action.
This book, in which Paul de Ruijter has written a chapter about the Rabobank Scenario Project, can be ordered by clicking here.
