ECMA – Fit for the Future Video

The scenario film De Ruijter Strategy produced for ECMA shows an image of the future of the world in which the carton industry operates. In preparing sessions with the ECMA association the two worlds that surfaced were one in which consolidation of the industry continues and another in which consumer focus shifts away from price and towards sustainability, authenticity and exclusiveness.

The film was presented at the annual congress, with as theme 'Fit for the future', that was held from 13 till 16 September 2006 in Berlin, Germany.